Cape Union Mart International

Cape Union Mart International is a leading South African outdoor and lifestyle retail group, best known for supplying high-quality clothing, footwear, and equipment for hiking, camping, travel, and adventure activities. The company was founded in 1933 by Philip Krawitz and has grown into one of the most recognisable outdoor retail brands in Southern Africa.

Headquartered in Cape Town, Western Cape, South Africa, Cape Union Mart International operates an extensive retail footprint with over 100 stores across South Africa and neighbouring countries. The group also owns and manages well-known brands such as Old Khaki, Poetry, and K-Way, combining technical outdoor performance with everyday lifestyle fashion.

The company employs approximately 2,000–3,000 people across retail, manufacturing, logistics, and head-office operations. While it is privately owned and does not publish detailed financials, industry estimates place its annual revenue in the tens to hundreds of millions of US dollars, supported by strong in-store and e-commerce sales.

Cape Union Mart International is widely respected for its product quality, local manufacturing capability, sustainability initiatives, and long-standing contribution to the South African retail sector, making it a trusted employer and brand for outdoor enthusiasts.

Key Information

• Founded: 1933

• Headquarters: Cape Town, Western Cape, South Africa

• Employees: ±2,000–3,000

• Industry: Outdoor & lifestyle retail

• Website: https://www.capeunionmart.co.za

• Email: info@capeunionmart.co.za