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De Beers Group is a British multinational diamond company with roots dating back to 1888 in South Africa. It became one of the world’s most influential diamond producers and marketers, historically controlling a large share of the global diamond supply.
Over its long history, De Beers has shaped the modern diamond industry, including popularizing the idea of diamonds as symbols of love and luxury through iconic marketing campaigns. Its operations span the diamond lifecycle, from exploration and mining to grading, marketing, and luxury retail brands like Forevermark.
In recent years, the company has faced market challenges, including competition from lab-grown diamonds and declines in consumer demand, leading to lower revenue and strategic changes under its parent company.
Despite this, De Beers remains one of the most recognized names in diamonds, operating globally with tens of thousands of employees and maintaining a significant role in how diamonds are sourced and sold around the world.
